Change our branding to diaspora* (lower case).

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There’s a discussion in the Outreach group about changing our branding, and there appears to be consensus for dropping the initial capital from Diaspora in logos and official communications.

However, although this is a small change (one letter), it is a major change in terms of how we present ourselves, so I thought we should have a proper vote on it with as many people as possible participating.

The asterisk remains a key part of our branding.

So the proposal is that we change the logo to diaspora* in Roboto bold, and that in official communications, we style the name diaspora* (lower case, with the asterisk).

In longer prose documents, such as wiki articles, it will still be fine to use Diaspora (capital, no asterisk) as the diaspora* style can get intrusive if used a lot in a page.

It will still be fine to use a logo which is just an asterisk, as various pods do, and to use other artwork (e.g. a hand-drawn logo) in certain cases.

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Started 2 years ago by goob

Current decision

Previous decisions

Discussion

  • goob created a proposal: Change branding to diaspora*
    2 years ago
  • Flaburgan agreed.
    2 years ago
  • Faldrian disagreed: I like the capital D, Diaspora is not just "twitter" or "facebook" or "myspace", we have a proper Noun as brandname and should be proud of it and write correctly. ;) I'm for Diaspora* as it has been.
    2 years ago
  • goob agreed.
    2 years ago
  • upper or lower case is not about having a “proper Noun”. Mozilla is not valid, it’s mozilla. The d is nicer than D imo.

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  • Jonne Haß agreed.
    2 years ago
  • hewiak agreed.
    2 years ago
  • NicoAlto agreed.
    2 years ago
  • max samael abstained.
    2 years ago
  • Jason Robinson agreed.
    2 years ago
  • Steffen van Bergerem agreed.
    2 years ago
  • Taylor McLeod disagreed: Mozilla is not easily confused with other meanings of the term. Diaspora can easily confused with the dictionary meaning of the word. It may be useful to denote proper noun. I feel like 'D' balances out the '*' in Diaspora*. Not a big deal though.
    2 years ago
  • Simon disagreed.
    2 years ago
  • Lisa P agreed.
    2 years ago
  • Tom Scott abstained.
    2 years ago
  • Damien (ZBarg) agreed.
    2 years ago
  • matl agreed.
    2 years ago
  • Maciek Łoziński agreed: when in logo - in my opinion it looks better without capitalization.
    2 years ago
  • Malte Dik abstained: What about the shortened "D*"? "d*" doesn't work in my opinion.
    2 years ago
  • Rafael Raposo abstained.
    2 years ago
  • What about the shortened “D*”? “d*” doesn’t work in my opinion.

    @maltedik - D* is not part of the official branding. It’s only a shorthand used when people chat to each other. Obviously when you chat to someone you can use what you like!

    This proposal is only about changing the branding in the official logo and official communications, for example the project site. People’s informal communications with each other won’t be affected, of course.

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  • Seth Martin abstained: I kinda like the capital D, but it's not important to me.
    2 years ago
  • David Morley disagreed.
    2 years ago
  • ventos disagreed.
    2 years ago
  • SuperTux88 disagreed.
    2 years ago
  • Hi @davidmorley , I notice that you voted against this proposal, but interestingly your merchandise already uses the lower-case diaspora* branding: http://www.cafepress.com/diasporg

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  • OpenLifeChallenge abstained: Tough decision. Kinda agree on the re-branding because I like the consequent idea but at the same time it removes the name-feeling to it...
    2 years ago
  • thomas abstained.
    2 years ago
  • @goob correct, the logo has always been lowercase that I have seen and the images at cafepress were based off the original logo. But I think a capital in a name is good.

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  • Dennis Schubert agreed.
    2 years ago
  • Ah, right, @davidmorley , you like it in the logo but not in text. Thanks, that makes sense.

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  • Jelle Langbroek disagreed: Agreed to the balancing of D and * Also it's still a name so it should read Diaspora IMO
    2 years ago
  • Airon90 agreed.
    2 years ago
  • yogrt agreed: Agreed, a non capital makes it stand out more from most commercial brands I reckon.
    2 years ago
  • jonsger abstained: all letters capital is the best.
    2 years ago
  • Recycling Artist agreed.
    2 years ago
  • lebarjack abstained.
    2 years ago
  • Hi, someone told me that the name “diaspora” (either D or d ;-) is a name he associate with negative impact (could means forced migration of a whole population eg because of war as in some african countries, refers to a specific diaspora in history…). So I wonder if there has been any discussion about finding and changing to a new name with more “positive aspects” after the project has been given to community ?

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  • @loelo

    What you had drink today? my friend.

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  • ah ah :-) just plain water (well with coffee or tea !). As to the meanings of “diaspora” here is some info : https://en.wikipedia.org/wiki/Diaspora, but as i am french I can only speak for the french side meanings.
    I knew my proposition would be an “heretic” one ! However changing name has been done by other projets such as xbmc (now kodi)… So, to me my question is not so foolish as it may seem ;-)

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  • @loelo

    Yes, other projects have been renamed, but this has only brought confusion, and remember, Diaspora* is no longer just a project is a reality, a reality that needs to solve some problems, and the name already known to the audience, it not seems be a problem, why are we going to become a problem?

    Perhaps we change forever the meaning of the word Diaspora,

    Diaspora*: separate but together :)

    Now I’ll have a coffee, and we will be nearby. :)

    Sorry about my English.

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  • https://en.wikipedia.org/wiki/Diaspora_%28disambiguation%29

    ;)

    Edit: But yes, diaspora may at first seem negative to some people. The word is neutral in its roots though, and I personally think we should continue to make it our own. That said, a living discussion about a projects name and associations is always healthy, so no need for what-did-you-drink-today replies imo ;)

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