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Change our branding to diaspora* (lower case).

There’s a discussion in the Outreach group about changing our branding, and there appears to be consensus for dropping the initial capital from Diaspora in logos and official communications.

However, although this is a small change (one letter), it is a major change in terms of how we present ourselves, so I thought we should have a proper vote on it with as many people as possible participating.

The asterisk remains a key part of our branding.

So the proposal is that we change the logo to diaspora* in Roboto bold, and that in official communications, we style the name diaspora* (lower case, with the asterisk).

In longer prose documents, such as wiki articles, it will still be fine to use Diaspora (capital, no asterisk) as the diaspora* style can get intrusive if used a lot in a page.

It will still be fine to use a logo which is just an asterisk, as various pods do, and to use other artwork (e.g. a hand-drawn logo) in certain cases.

Started 9 months ago by Goob
Last edited 9 months ago by Goob

Discussion

  • Goob created a proposal: Change branding to diaspora*
    9 months ago
  • Flaburgan agreed.
    9 months ago
  • Faldrian disagreed: I like the capital D, Diaspora is not just "twitter" or "facebook" or "myspace", we have a proper Noun as brandname and should be proud of it and write correctly. ;) I'm for Diaspora* as it has been.
    9 months ago
  • Goob agreed.
    9 months ago
  • upper or lower case is not about having a “proper Noun”. Mozilla is not valid, it’s mozilla. The d is nicer than D imo.

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  • Jonne Haß agreed.
    9 months ago
  • hewiak agreed.
    9 months ago
  • NicoAlto agreed.
    9 months ago
  • max samael abstained.
    9 months ago
  • Jason Robinson agreed.
    9 months ago
  • Steffen van Bergerem agreed.
    9 months ago
  • Taylor McLeod disagreed: Mozilla is not easily confused with other meanings of the term. Diaspora can easily confused with the dictionary meaning of the word. It may be useful to denote proper noun. I feel like 'D' balances out the '*' in Diaspora*. Not a big deal though.
    9 months ago
  • Simon disagreed.
    9 months ago
  • Lisa P agreed.
    9 months ago
  • Tom Scott abstained.
    8 months ago
  • Damien (ZBarg) agreed.
    8 months ago
  • matl agreed.
    8 months ago
  • Maciek Łoziński agreed: when in logo - in my opinion it looks better without capitalization.
    8 months ago
  • Malte Dik abstained: What about the shortened "D*"? "d*" doesn't work in my opinion.
    8 months ago
  • Rafael Raposo abstained.
    8 months ago
  • What about the shortened “D*”? “d*” doesn’t work in my opinion.

    @maltedik - D* is not part of the official branding. It’s only a shorthand used when people chat to each other. Obviously when you chat to someone you can use what you like!

    This proposal is only about changing the branding in the official logo and official communications, for example the project site. People’s informal communications with each other won’t be affected, of course.

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  • Seth Martin abstained: I kinda like the capital D, but it's not important to me.
    8 months ago
  • David Morley disagreed.
    8 months ago
  • ventos disagreed.
    8 months ago
  • SuperTux88 disagreed.
    8 months ago
  • Hi @davidmorley , I notice that you voted against this proposal, but interestingly your merchandise already uses the lower-case diaspora* branding: http://www.cafepress.com/diasporg

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  • OpenLifeChallenge abstained: Tough decision. Kinda agree on the re-branding because I like the consequent idea but at the same time it removes the name-feeling to it...
    8 months ago
  • thomas abstained.
    8 months ago
  • @goob correct, the logo has always been lowercase that I have seen and the images at cafepress were based off the original logo. But I think a capital in a name is good.

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  • Dennis Schubert agreed.
    8 months ago
  • Ah, right, @davidmorley , you like it in the logo but not in text. Thanks, that makes sense.

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  • Jelle Langbroek disagreed: Agreed to the balancing of D and * Also it's still a name so it should read Diaspora IMO
    8 months ago
  • Michael Moroni agreed.
    8 months ago
  • yogrt agreed: Agreed, a non capital makes it stand out more from most commercial brands I reckon.
    8 months ago
  • jonsger abstained: all letters capital is the best.
    8 months ago
  • Recycling Artist agreed.
    8 months ago
  • lebarjack abstained.
    8 months ago
  • Proposal closed: Change branding to diaspora*
    8 months ago

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