Loomio
Sat 10 Aug 2013 10:39AM

Change our branding to diaspora* (lower case).

G goob Public Seen by 154

There's a discussion in the Outreach group about changing our branding, and there appears to be consensus for dropping the initial capital from Diaspora in logos and official communications.

However, although this is a small change (one letter), it is a major change in terms of how we present ourselves, so I thought we should have a proper vote on it with as many people as possible participating.

The asterisk remains a key part of our branding.

So the proposal is that we change the logo to diaspora* in Roboto bold, and that in official communications, we style the name diaspora* (lower case, with the asterisk).

In longer prose documents, such as wiki articles, it will still be fine to use Diaspora (capital, no asterisk) as the diaspora* style can get intrusive if used a lot in a page.

It will still be fine to use a logo which is just an asterisk, as various pods do, and to use other artwork (e.g. a hand-drawn logo) in certain cases.

G

Poll Created Sat 10 Aug 2013 10:41AM

Change branding to diaspora* Closed Tue 20 Aug 2013 5:03PM

Outcome
by goob Tue 25 Apr 2017 5:15AM

I think we can consider this passed, with some reservations. This only affects 'official' communications from the Foundation, and individuals, including podmins, need not be constrained by it - they can style their pods as they like.

As stated in the discussion content, drop the use of Diaspora or Diaspora* in branding (official text communications and logos) and switch to diaspora* (lower case).

There are other elements to the branding proposal, but let's vote just on this one for now.

Results

Results Option % of points Voters
Agree 48.4% 15 JH JR F G DS H DU M DU SVB N M A Y RA
Abstain 29.0% 9 TS MD T O L SM J DU RR
Disagree 22.6% 7 DM S TM F S JL V
Block 0.0% 0  
Undecided 0% 250 BK ST FS MS AA S CB HF BO DM GC JH RF M EG G AX PC PP BB

31 of 281 people have participated (11%)

F

Faldrian
Disagree
Sat 10 Aug 2013 11:00AM

I like the capital D, Diaspora is not just "twitter" or "facebook" or "myspace", we have a proper Noun as brandname and should be proud of it and write correctly. ;)
I'm for Diaspora* as it has been.

TM

Taylor McLeod
Disagree
Sat 10 Aug 2013 8:40PM

Mozilla is not easily confused with other meanings of the term. Diaspora can easily confused with the dictionary meaning of the word. It may be useful to denote proper noun. I feel like 'D' balances out the '' in Diaspora. Not a big deal though.

M

Maciek Łoziński
Agree
Mon 12 Aug 2013 12:48PM

when in logo - in my opinion it looks better without capitalization.

MD

Malte Dik
Abstain
Mon 12 Aug 2013 11:32PM

What about the shortened "D*"? "d*" doesn't work in my opinion.

SM

Seth Martin
Abstain
Tue 13 Aug 2013 7:18PM

I kinda like the capital D, but it's not important to me.

O

OpenLifeChallenge
Abstain
Thu 15 Aug 2013 9:11PM

Tough decision. Kinda agree on the re-branding because I like the consequent idea but at the same time it removes the name-feeling to it...

JL

Jelle Langbroek
Disagree
Fri 16 Aug 2013 10:15PM

Agreed to the balancing of D and *
Also it's still a name so it should read Diaspora IMO

Y

yogrt
Agree
Sat 17 Aug 2013 11:09PM

Agreed, a non capital makes it stand out more from most commercial brands I reckon.

J

jonsger
Abstain
Sun 18 Aug 2013 5:18PM

all letters capital is the best.

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