Loomio
Sat 10 Aug 2013

Change our branding to diaspora* (lower case).

G
goob Public Seen by 437

There's a discussion in the Outreach group about changing our branding, and there appears to be consensus for dropping the initial capital from Diaspora in logos and official communications.

However, although this is a small change (one letter), it is a major change in terms of how we present ourselves, so I thought we should have a proper vote on it with as many people as possible participating.

The asterisk remains a key part of our branding.

So the proposal is that we change the logo to diaspora* in Roboto bold, and that in official communications, we style the name diaspora* (lower case, with the asterisk).

In longer prose documents, such as wiki articles, it will still be fine to use Diaspora (capital, no asterisk) as the diaspora* style can get intrusive if used a lot in a page.

It will still be fine to use a logo which is just an asterisk, as various pods do, and to use other artwork (e.g. a hand-drawn logo) in certain cases.

G

goob started a proposal Sat 10 Aug 2013

Change branding to diaspora* Closed Tue 20 Aug 2013

Outcome
by goob Tue 25 Apr 2017

I think we can consider this passed, with some reservations. This only affects 'official' communications from the Foundation, and individuals, including podmins, need not be constrained by it - they can style their pods as they like.

As stated in the discussion content, drop the use of Diaspora or Diaspora* in branding (official text communications and logos) and switch to diaspora* (lower case).

There are other elements to the branding proposal, but let's vote just on this one for now.

Results
Agree - 15
Abstain - 15
Disagree - 15
Block - 15
31 people have voted (10%)
F

Flaburgan
Agree
Sat 10 Aug 2013

F

Faldrian
Disagree
Sat 10 Aug 2013

I like the capital D, Diaspora is not just "twitter" or "facebook" or "myspace", we have a proper Noun as brandname and should be proud of it and write correctly. ;)
I'm for Diaspora* as it has been.

G

goob
Agree
Sat 10 Aug 2013

F

Flaburgan Sat 10 Aug 2013

upper or lower case is not about having a "proper Noun". Mozilla is not valid, it's mozilla. The d is nicer than D imo.

JH

Jonne Haß
Agree
Sat 10 Aug 2013

H

hewiak
Agree
Sat 10 Aug 2013

N

NicoAlto
Agree
Sat 10 Aug 2013

DU

[deactivated account]
Abstain
Sat 10 Aug 2013

JR

Jason Robinson
Agree
Sat 10 Aug 2013

SVB

Steffen van Bergerem
Agree
Sat 10 Aug 2013

TM

Taylor McLeod
Disagree
Sat 10 Aug 2013

Mozilla is not easily confused with other meanings of the term. Diaspora can easily confused with the dictionary meaning of the word. It may be useful to denote proper noun. I feel like 'D' balances out the '' in Diaspora. Not a big deal though.

S

Simon
Disagree
Sat 10 Aug 2013

DU

[deactivated account]
Agree
Sun 11 Aug 2013

TS

Tom Scott
Abstain
Mon 12 Aug 2013

DU

[deactivated account]
Agree
Mon 12 Aug 2013

M

matl
Agree
Mon 12 Aug 2013

MŁ

Maciek Łoziński
Agree
Mon 12 Aug 2013

when in logo - in my opinion it looks better without capitalization.

MD

Malte Dik
Abstain
Mon 12 Aug 2013

What about the shortened "D*"? "d*" doesn't work in my opinion.

RR

Rafael Raposo
Abstain
Tue 13 Aug 2013

G

goob Tue 13 Aug 2013

What about the shortened "D*"? "d*" doesn't work in my opinion.

@maltedik - D* is not part of the official branding. It's only a shorthand used when people chat to each other. Obviously when you chat to someone you can use what you like!

This proposal is only about changing the branding in the official logo and official communications, for example the project site. People's informal communications with each other won't be affected, of course.

SM

Seth Martin
Abstain
Tue 13 Aug 2013

I kinda like the capital D, but it's not important to me.

DM

David Morley
Disagree
Tue 13 Aug 2013

V

ventos
Disagree
Wed 14 Aug 2013

S

SuperTux88
Disagree
Wed 14 Aug 2013

G

goob Thu 15 Aug 2013

Hi @davidmorley , I notice that you voted against this proposal, but interestingly your merchandise already uses the lower-case diaspora* branding: http://www.cafepress.com/diasporg

O

OpenLifeChallenge
Abstain
Thu 15 Aug 2013

Tough decision. Kinda agree on the re-branding because I like the consequent idea but at the same time it removes the name-feeling to it...

T

thomas
Abstain
Fri 16 Aug 2013

DM

David Morley Fri 16 Aug 2013

@goob correct, the logo has always been lowercase that I have seen and the images at cafepress were based off the original logo. But I think a capital in a name is good.

DS

Dennis Schubert
Agree
Fri 16 Aug 2013

G

goob Fri 16 Aug 2013

Ah, right, @davidmorley , you like it in the logo but not in text. Thanks, that makes sense.

JL

Jelle Langbroek
Disagree
Fri 16 Aug 2013

Agreed to the balancing of D and *
Also it's still a name so it should read Diaspora IMO

A

Airon90
Agree
Sat 17 Aug 2013

Y

yogrt
Agree
Sat 17 Aug 2013

Agreed, a non capital makes it stand out more from most commercial brands I reckon.

J

jonsger
Abstain
Sun 18 Aug 2013

all letters capital is the best.

RA

Recycling Artist
Agree
Mon 19 Aug 2013

L

lebarjack
Abstain
Tue 20 Aug 2013

E

Elm Tue 21 Jul 2015

Hi, someone told me that the name "diaspora" (either D or d ;-) is a name he associate with negative impact (could means forced migration of a whole population eg because of war as in some african countries, refers to a specific diaspora in history...). So I wonder if there has been any discussion about finding and changing to a new name with more "positive aspects" after the project has been given to community ?

JS

Juan Santiago Tue 21 Jul 2015

@loelo

What you had drink today? my friend.

E

Elm Tue 21 Jul 2015

ah ah :-) just plain water (well with coffee or tea !). As to the meanings of "diaspora" here is some info : https://en.wikipedia.org/wiki/Diaspora, but as i am french I can only speak for the french side meanings.
I knew my proposition would be an "heretic" one ! However changing name has been done by other projets such as xbmc (now kodi)… So, to me my question is not so foolish as it may seem ;-)

JS

Juan Santiago Tue 21 Jul 2015

@loelo

Yes, other projects have been renamed, but this has only brought confusion, and remember, Diaspora* is no longer just a project is a reality, a reality that needs to solve some problems, and the name already known to the audience, it not seems be a problem, why are we going to become a problem?

Perhaps we change forever the meaning of the word Diaspora,

Diaspora*: separate but together :)

Now I'll have a coffee, and we will be nearby. :)

Sorry about my English.

IGM

Ivan Gabriel Morén Sat 25 Jul 2015

https://en.wikipedia.org/wiki/Diaspora_%28disambiguation%29

;)

Edit: But yes, diaspora may at first seem negative to some people. The word is neutral in its roots though, and I personally think we should continue to make it our own. That said, a living discussion about a projects name and associations is always healthy, so no need for what-did-you-drink-today replies imo ;)