Loomio
Fri 7 Oct 2016

Project: Guerrilla Manifesto/Petition

NS
Nathan Schneider Public Seen by 469

On the call today, we agreed on the idea of formulating a viral manifesto to further the #BuyTwitter cause as the buyout remains in the news cycle and channel that energy toward the longer-term cooperative.

I proposed a manifesto for Twitter users calling for a say, and co-ownership, as Twitter evolves to a new ownership structure. I'm not sure #BuyTwitter is the right framing. Maybe #WeAreTwitter or something like that. The hope is that we could get lots and lots of Twitter users to sign the manifesto and show our strength.

@arminsteuernagel1 usefully suggested that we could also have people who own shares of the company acknowledge their support and perhaps offer proxies to the cause. @tommcdonough rightly warned that we need to be careful of legal issues in doing so.

@tristancopleysmith has expressed interest in creating an accompanying video, which I think would be fantastic.

What else? Does someone feel inspired to start drafting, or offering ideas for those who do?

Slack channel: #manifesto

TCS

Tristan Copley Smith Fri 7 Oct 2016

@ntnsndr @arminsteuernagel1 @tommcdonough

love the collaborative manifesto -- a video to promote this and the concept in gerneral would be powerful. Happy to write some ideas up over the coming days. As for framing...

#OwnTwitter
#OurTwitter

...Or something. We can hammer out over a call / vote later.

Was a timeline discussed? Are you guys feeling urgency to keep momoentum up?

RG

Rory Gianni Sat 8 Oct 2016

Hi all, I'm a group (& Loomio) newcomer. I see things are moving fast, which is excellent. I'm trying to get myself up to speed- but in my exploration of the threads I've not seen much said about internationalisation of the effort.

Twitter is a very international platform, with support for various languages and scripts. So let's make sure to open the door to users of different languages. We'll need to reach out to people that can translate the manifesto & materials.

NS

Nathan Schneider Sat 8 Oct 2016

Let's move quickly, @tristancopleysmith. Let's aim to get some draft done by the end of the weekend, share it, and then be able to start working on a video next week.

@priscillagrim any thoughts on this? I feel like you might...

Also, @arminsteuernagel1, can you clarify your suggestion for targeting shareholders? Perhaps when people sign the petition, they could say how many shares they have? And whether they're willing to do what with proxies? cc: @tommcdonough

NS

Nathan Schneider Sat 8 Oct 2016

I've set up a #manifesto channel in Slack.

AI

Alanna Irving Sat 8 Oct 2016

Easiest way forward would probably be for a small group of people ready to start working on this to just go for it, and then come back with a draft for others to comment on. A lot easier to react to something than engage with a blank possibility. I definitely support those who have a vision for a manifesto to move forward. If you bring the draft back and make a Loomio proposal about it, you'll likely get good engagement.

NS

Nathan Schneider Sat 8 Oct 2016

Yes, makes sense. Maybe I'll continue throwing ideas out in the Slack channel. If anyone wants an invite to that, let me know!

NS

Nathan Schneider Sat 8 Oct 2016

Okay, I've gone ahead and done it. Just drafted a manifesto sketch, looking for feedback and edits. It's in the #manifesto channel in Slack. Let me know if you need an invite.

AI

Alanna Irving Sat 8 Oct 2016

How about posting it as a proposal here? As in "approve this draft of the manifesto"? If you don't think it's quite there yet, all the more reason to propose it so people have something to argue against :)

NS

Nathan Schneider Sat 8 Oct 2016

Well I'm not sure we're at the proposal stage. I'd like to get input and feedback on the draft before asking anyone to approve anything. But I'll try one!

NS

Nathan Schneider started a proposal Sat 8 Oct 2016

Is this manifesto draft headed in the right direction? Closed Sun 9 Oct 2016

Outcome
by Nathan Schneider Tue 25 Apr 2017

It seems like we think that draft is headed in the right direction. Great!

Take a look at this sketch of a manifesto and let us know what you think:
https://slack-files.com/T2JLJFUH1-F2LU3S8P5-3324745441
And join the #manifesto channel in Slack.

Results
Agree - 12
Abstain - 12
Disagree - 12
Block - 12
12 people have voted (4%)
TM

Tom McDonough Sat 8 Oct 2016

Here is Washington, DC, I have access to SEC regulators. I suggest we don't go public with the manifesto until we get some legal advice. Once I have a definite candidate to discuss this with, I will bring that meeting to a vote.

TM

Tom McDonough Sat 8 Oct 2016

Nathan: Never used Slack. Do I need to start an account? Or can you authorize me to join the team?

NS

Nathan Schneider Sat 8 Oct 2016

I think this is an extremely good point, Tom. Thank you. We definitely don't want to run afoul there. We'll definitely make sure to get the proper advice when we're harmonizing the legal structure with the public-facing rhetoric. There's definitely a danger of improperly advertising a security.

BD

Brendan Denovan
Agree
Sat 8 Oct 2016

I like the style and tone very much. Where or how would you like to receive suggestions? Please add me to slack when you can bdenovan@canada.coop

TAM

Timothy A McDonald
Agree
Sat 8 Oct 2016

This is fantastic. I would suggest adding to Change.org and can see if WSJ, NYT and HuffPost will publish it.

NS

Nathan Schneider Sat 8 Oct 2016

I just sent a Slack invite to your email address.

AS

Armin Steuernagel Sat 8 Oct 2016

Nathan, offering shareholders to commit their voting rights to us is legally very easy...they just need to sign a contract with us. But for the time being I would make this commitment not formal, they should just say that they will in case we have more than 10% or shares committed. Only if we have more than 10% we can do anything so below that there is now point to do the bureaucracy.....You know what I mean? @tommcdonough as far as I know just letting them commit their shares in a non formal way is not a legal action and thus will not lead to any problems for us.

The great upside of asking shareholders for their voting rights is: it makes the whole manifesto more serious, more dangerous for people who want to sell Twitter...it is the provocation we need:)

RG

Rebecca Garnett Sat 8 Oct 2016

Love the momentum here, great going. I like #WeAreTwitter - it seems to fit the tone better. I agree, we need to consider the international aspect of Twitter users. I could translate the final draft into French and German if that helps. Can you add me to slack too? hi.rebecca@gmail.com.

NS

Nathan Schneider Sat 8 Oct 2016

Just invited @rebeccagarnett and @arminsteuernagel1 to slack. Still trying to get the auto-invite tool working.

NS

Nathan Schneider Sat 8 Oct 2016

@rebeccagarnett thanks for the hashtag suggestion. I just added it to the bottom of the document.

Okay, @rebeccagarnett @arminsteuernagel1 @tommcdonough (and others)! I'd love a bit more input about what we should be asking people to do. I'd like what we ask of people to be
a) easy enough for anyone to do
b) significant enough to make a statement
c) a form of on-boarding to the cooperative, even with a low level of commitment such as (a) would require.

Here are some of the options of what people could sign up for:
* Simple support for this statement as twitter users (and we could add them to an email list about the co-op)
* Commitment to transfer voting rights to the co-op (we'd have to set up the proper contract)
* Pledge of a certain investment in the co-op (which could be tricky if we run into securities law in a bad way)

Any ideas of other potential outcomes? Or any preferences among the ones I've mentioned here?

JD

Josef Davies-Coates Sat 8 Oct 2016

@ntnsndr overall love the manifesto draft but not sure this sentence adds any value:

" And if this doesn't pan out, don't worry; our cooperative is cooking up other plans for bringing democracy to the internet, whether the internet's profiteers like it or not."

JD

Josef Davies-Coates
Agree
Sat 8 Oct 2016

TM

Tom McDonough Sat 8 Oct 2016

I left a comment on the Slack page. Also:

"We the undersigned, some of whom are TWTR owners already, have opted to join ___ Cooperative and lead the transition. We hope etc."

Another comment: The Manifesto is directed to Twitter, Inc. and @timothyamcdonald has suggested posting it at various websites.

I'm not familiar with Medium or IoO, but the transition from a manifesto to Twitter to asking users to sign up should be less confusing. Perhaps just a simple link with a call to action at a different document. I'm sure you web folks can ace this. Be ready to handle 500,000 sign-ups.

On the options: a simple support statement with collection of contact info (and # of shares) will speed up this first stage. A proper contract will require time & legal expenses.

TM

Tom McDonough
Agree
Sat 8 Oct 2016

I've made a few comments elsewhere.

NS

Nathan Schneider Sat 8 Oct 2016

Thanks, @josefdaviescoates. To me the value of that statement is to indicate that our efforts are beyond just Twitter. I think we need to indicate (basically to potential supporters) that we realize this is a longshot and we're developing a longer-term plan.

Do you have a suggestion for another way to convey this?

JD

Josef Davies-Coates Sat 8 Oct 2016

I think it was mostly the slightly confrontational tone of that sentence that didn't sit well with the bulk of the document that made it seem out of place.

You're a far more experienced wordsmith than I, but perhaps just mention something about the "platform asset-acquisition co-op" plans being cooked up?

NS

Nathan Schneider Sat 8 Oct 2016

Cool, that's helpful. Yeah, I'll try to tone down the ambiguous threat:)

JD

Josef Davies-Coates Sat 8 Oct 2016

perhaps just tweak this:

"One of the most hopeful things about this campaign, in my view, is that it’s a chance to flex our thinking and organizing around the ambitious idea of co-owning a major platform utility. Whatever becomes of Twitter, I hope we can work in a way so that we’re better equipped for this kind of possibility in the future."

As you wrote on the nice onboarding page you knocked up http://internetofownership.net/2016/10/04/a-guide-to-buytwitter/

NS

Nathan Schneider Sat 8 Oct 2016

How about this: "But Twitter is only the start; our cooperative is cooking up other plans for bringing democracy to the internet, too."

NS

Nathan Schneider Sat 8 Oct 2016

Okay! "But Twitter is only the start, a chance to flex our thinking and organizing around the ambitious idea of co-owning a major platform utility; our cooperative is cooking up other plans for bringing democracy to the internet, too."

JD

Josef Davies-Coates Sat 8 Oct 2016

Definitely better imho. The "bringing democracy to the internet" stuff never really done it for me, but I'm just a pedant so can always find something so probably best ignored half the time :P

JV

Joshua Vial
Agree
Sun 9 Oct 2016

love it

JG

John Gieryn
Agree
Sun 9 Oct 2016

Tone is ++good. If possible to have a check box for "I'm a current shareholder & would like to know how I can support", I highly recommend (why miss the opportunity?).

AI

Alanna Irving
Agree
Sun 9 Oct 2016

AI

Alanna Irving
Agree
Sun 9 Oct 2016

This is great. I can imagine it going viral on Twitter already.

NS

Nathan Schneider Sun 9 Oct 2016

Totally, @coopchange. I was intending that kind of checkbox. Making it more explicit now.

SF

Suresh Fernando
Agree
Sun 9 Oct 2016

KC

Karun Cowper
Agree
Sun 9 Oct 2016

Please add me to slack convo - karun777@gmail.com.

Great stuff! :)

AS

Alvaro Solache
Agree
Sun 9 Oct 2016

Cool

RD

Rosen Dimov Sun 9 Oct 2016

Could I get an invite please?

RG

Rory Gianni
Agree
Sun 9 Oct 2016

D

Devin
Agree
Sun 9 Oct 2016

Fantastic voice and direction!

NS

Nathan Schneider started a proposal Sun 9 Oct 2016

We need a hashtag for this campaign. Shall we stick with #BuyTwitter? Closed Tue 11 Oct 2016

Outcome
by Nathan Schneider Tue 25 Apr 2017

It seems that we are somewhat divided, but that there is a general consensus toward using both #WeAreTwitter and #BuyTwitter.

Since the Guardian article came out, we've been organizing under the language of #BuyTwitter. That seems to have captured people's attention. Now, as we prepare the next phase of the outreach campaign, we face a question about whether to keep it.

Pros: Consistency, and it's a call to action.
Cons: It's a bit transactional, and it sounds expensive.

Others have made suggestions of other hashtags, including:

  • #WeAreTwitter
  • #TwitterIsUs
  • #IAmTwitter
  • #TwitterCoop
  • #ShareTwitter

What do you think? If you want to stick with #BuyTwitter, choose "agree." If not, say in your comment what you'd prefer.

Results
Agree - 9
Abstain - 9
Disagree - 9
Block - 9
20 people have voted (7%)
JD

Josef Davies-Coates
Abstain
Sun 9 Oct 2016

don't have a strong view either way I guess in many ways makes sense to keep using #BuyTwitter but I also note that #WeAreTwitter is already being used more. Perhaps use both?

NS

Nathan Schneider Sun 9 Oct 2016

@rosendimov can you share your email. Until we figure out the auto-invite system, we need your email to invite you.

NS

Nathan Schneider Sun 9 Oct 2016

@josefdaviescoates from what I gather #wearetwitter has only been used publicly once, though we have been using it internally for a few days.

BD

Brendan Denovan
Agree
Sun 9 Oct 2016

#BuyTwitter still seems useful and brazen.

WT

Woobie Tuesday
Disagree
Sun 9 Oct 2016

I prefer #CoopTwitter b/c it sounds more applicable to our agenda. #BuyTwitter sounds corporatist--what it seems to me we're trying to avoid. I am admittedly a bit sensitive to corporatism, though and am open to whatever the group chooses. :thumbsup:

PT

Peter Tregilgas
Agree
Sun 9 Oct 2016

My view is always - state the obvious!

KC

Karun Cowper
Agree
Mon 10 Oct 2016

Yer I like the boldness of #BuyTwitter and straight forward starting point into a larger more nuanced conversation with all the tweeps.

TCS

Tristan Copley Smith
Abstain
Mon 10 Oct 2016

Agree with @Josef: we should use #BuyTwitter alongside #WeAreTwitter -- problem with JUST #BuyTwitter is people on Twitter use it for various sales promos and talking about Twitter stock. #WeAreTwitter is thus a "cleaner" hashtag...:-)

MC

Matthew Cropp
Abstain
Mon 10 Oct 2016

Agree with the use #buytwitter and #wearetwitter in parallel

JG

John Gieryn
Abstain
Mon 10 Oct 2016

#BuyTwitter + #WeAreTwitter sounds good.

TM

Tom McDonough
Abstain
Mon 10 Oct 2016

RG

Rebecca Garnett
Agree
Mon 10 Oct 2016

I think Josef is right, it could be nice to use them together - l can already see the tweet "#WeAreTwitter so let's #BuyTwitter" 😉

RF

Rafa Font
Agree
Mon 10 Oct 2016

I liked the argument "state the obvious"

NS

Nathan Schneider
Abstain
Mon 10 Oct 2016

After seeing the wise responses of others, I'm starting to lean back toward #WeAreTwitter as the main manifesto hashtag, along with #BuyTwitter as a corollary. #WeAreTwitter is positive, inclusive, and open-ended, which is what we need.

JV

Joshua Vial
Abstain
Mon 10 Oct 2016

#BuyTwitter has a shelf life, #WeAreTwitter doesn't - I support the idea of #WeAreTwitter as primary and #BuyTwitter as secondary

JD

Josef Davies-Coates Mon 10 Oct 2016

Only used once?!? there are loads of #WeAreTwitter tweets (which is what you link to yourself, so I'm really confused as to how/why you only see one tweet there when there a loads?!? - do you mean only been used once in this specific context? I guess you must)

I looked at both WeAreTwitter and BuyTwitter on hashtagify and WeAreTwitter scores higher on popularity of use, see http://hashtagify.me/hashtag/wearetwitter and http://hashtagify.me/hashtag/buytwitter

MF

Mel Fuller
Abstain
Mon 10 Oct 2016

  1. #WeAreTwitter
  2. #BuyTwitter
TE

Thomas Euler
Abstain
Mon 10 Oct 2016

SF

Suresh Fernando
Agree
Mon 10 Oct 2016

The framing and hashtag that makes the most sense to me is #WeAreTwitter. To me this is movement not specifically about structure... although we are offering a different structure. This is about embracing a different relationship with a platform.

TL

Tom Ladendorf Mon 10 Oct 2016

Joining late here... #BuyTwitter is catchier but somehow doesn't convey the democratic aspect of this. But I'm having trouble coming up with something that does... #WeAreTwitter is closer, but seems ambiguous. Also, @ntnsndr -- can I get a Slack invite? tom@ladendorf.com

TL

Tom Ladendorf
Abstain
Mon 10 Oct 2016

ON

Octavia Nasr
Agree
Tue 11 Oct 2016

  1. #WeAreTwitter because it's catchy and inclusive. It has a touch of activism and it's not intimidating. 2. #BuyTwitter should stay as an anchor because it brought us together and many will keep using it anyway.
SJ

Sophie Jerram Tue 11 Oct 2016

Why don't we use what's known and morph it as it grows.... (I have to say that deciding on names or memes is one of the hardest group decisions - i've sat through many Loomio discussions on this subject ) - the better way is to choose the least offensive option. For me it's the one that's already known. #wearetwitter is great too so it can be an addition.

#Twitterco-op 'reads' as 'twitter coop' IE a place for birds!

SJ

Sophie Jerram
Agree
Tue 11 Oct 2016

Just keep with it for now

JH

Johnny Haeusler
Agree
Tue 11 Oct 2016

SJ

Sophie Jerram
Agree
Tue 11 Oct 2016

Just keep with it for now and bring in #wearetwitter as well

JR

John Richmond Wed 12 Oct 2016

I like both #BuyTwitter and #WeAreTwitter. Once we've bought it we really are Twitter. Like the thought ful comments

AI

Alanna Irving Thu 13 Oct 2016

As @sophiejerram said, naming discussions can be a huge energy sink. They are the biggest bike shed conversations for a lot of Loomio groups. I'd warn against spending too much time on this. Seems like the top two hashtags can both be used, and then if this thing gets enough traction we can have a 'proper' branding workshop or messaging working group down the line.

NS

Nathan Schneider started a proposal Thu 13 Oct 2016

Can we blast this on Monday? Closed Thu 13 Oct 2016

Outcome
by Nathan Schneider Tue 25 Apr 2017

Yeah let's do this.

Every day that passes is another day that the prospect of a Twitter sale goes by without our option on the table. I think we need to run this initial publicity campaign very soon. I propose we do so on Monday, October 17. That means:

  • A finished manifesto (see the current version here)
  • A website with a functioning petition system (@kirstenlambertsen)
  • An accompanying video that points to the website (@trizcs)
  • A press release and a press list to send it to (anyone?)

What do y'all think? Anything else that needs to be done? How comfortable are we with moving forward?

Results
Agree - 15
Abstain - 15
Disagree - 15
Block - 15
15 people have voted (6%)
NS

Nathan Schneider
Agree
Thu 13 Oct 2016

ARK

Amelia Rose Khan
Agree
Thu 13 Oct 2016

TE

Thomas Euler
Agree
Thu 13 Oct 2016

BD

Brendan Denovan
Agree
Thu 13 Oct 2016

TM

Tom McDonough
Agree
Thu 13 Oct 2016

I think we are close to articulating our financing proposal. If anyone has (or wants to make) a comment, please go to #financing_strategies on the Slack project Buy Twitter.

JH

Johnny Haeusler
Agree
Thu 13 Oct 2016

Yes, please.

TAM

Timothy A McDonald
Agree
Thu 13 Oct 2016

If we are ready, let's set up a Thunderclap and start getting people ready to spread the word on Monday. If you are unfamiliar with Thunderclap, it sends one prepopulated tweet when you agree to the campaign. https://www.thunderclap.it/

TE

Thomas Euler Thu 13 Oct 2016

In order to get this done we need help in the department of PR & media outreach. Notably (but not limited to) tech and business media for starters. Preferably we'd have a diverse set of people for the media outreach. Established relationships would be superb obv.

If you have a background in comms and/or can suggest people who qualify: please join the #communications channel on Slack! :) #spreadtheword

PG

Priscilla Grim
Agree
Thu 13 Oct 2016

JR

John Richmond
Agree
Thu 13 Oct 2016

CF

Caroline Fitzgerald
Agree
Thu 13 Oct 2016

ES

Eugenia Siapera
Agree
Thu 13 Oct 2016

SF

Suresh Fernando
Agree
Thu 13 Oct 2016

NS

Nathan Schneider Thu 13 Oct 2016

@timothyamcdonald the Thunderclap is a good idea. Want to start organizing that in #communications on Slack? I'm happy to join.

RF

Rafa Font
Agree
Thu 13 Oct 2016

JD

Josef Davies-Coates Thu 13 Oct 2016

just to mention, most of the thunderclaps I've been involved with or have run didn't really work too well :-/

I''m pretty sure that in at least one case, when I was trying to raise awareness about an event I was organising, that the amount of time and effort it took signing people up to the thunderclap would've been much better spent just spreading the about the event and pointing people directly to the ticket page rather than to the thunderclap which then sent people to the ticket page.

And, after finally signing everyone up (this was when thunderclaps were still all or nothing, which it seems they mostly aren't anymore) and the thunderclap went out there was no discernible uptake in tickets sales at all :-/

Although I also note Loomio did one in the past, so perhaps @alanna could share her experiences about that if she knows anything about it?

Also, if we are going to do one, probably best to go pro so we actually able to export all the supporters email addresses (and so be able to contact them again), but that costs $650 and I'm not sure who would want to splash out that amount at this stage?

JD

Josef Davies-Coates
Agree
Thu 13 Oct 2016

assuming that is all ready to go by monday, yes... the momemtum generated by the press seems to be waning so let's strike while the iron is hot :smiley:

DS

Danny Spitzberg
Agree
Thu 13 Oct 2016

I'm 110% in for blasting this Monday (AND Tuesday, when people pay more attention to the Internet). However, my friendly amendment is that first prepare an easy path for people to get involved (e.g., see tweet > visit site > sign up 4 emails > act)

DS

Danny Spitzberg Thu 13 Oct 2016

I second @josefdaviescoates' comments on Thunderclap - they tend to be ineffective when used in isolation, without a path to and through it. For example, I was moved by Shaun King's op-ed's about a nation-wide boycott, and promptly signed up and posted about it (https://www.facebook.com/danbann/posts/10157581009695217). I was even more moved by the Movement for Black Lives pledge http://action.movementforblacklives.org/pledge which I'm sure many of you have seen, too.

TM

Tom McDonough Thu 13 Oct 2016

Is there anyone who can translate the Manifesto to:
Spanish
German
Chinese
etc.?

JH

Johnny Haeusler Fri 14 Oct 2016

I can work on German with @thomaseuler1 - just need a GO on Slack when we have a final version.

TM

Tom McDonough Fri 14 Oct 2016

Can anyone do a Spanish version?

ST

Sam Toland Sat 15 Oct 2016

Can someone point me to the final english edit of the manifesto? :)

JH

Johnny Haeusler Sat 15 Oct 2016

First German version: https://buytwitter.slack.com/files/johnnyhaeusler/F2PR8FWTB/Manifesto__German_version_

Needs tweaking and polishing, but it works. Will work on it again tomorrow if no-one else jumps in. I'll also do the bits at the end.

AI

Alanna Irving Mon 17 Oct 2016

We had an OK experience with Thunderclap, but as you said our direct outreach was way more effective (and media coverage). So I'd advise not focusing much energy on a Thunderclap but instead just get people to share the link directly. Most important thing is to be very clear about which link we want everyone to share, and help people out with some pre-written tweets and facebook posts to use.

JH

Johnny Haeusler Mon 17 Oct 2016

As a side note: In Germany, Thunderclap is – in my experience – not a thing at all. Don't know about other European countries.

NS

Nathan Schneider started a proposal Tue 18 Oct 2016

Are you going to help us spread our petition everywhere in the universe at 12:30 pm PT on Wednesday? Because that's when we launch. Closed Wed 19 Oct 2016

Outcome
by Nathan Schneider Tue 25 Apr 2017

Okay, the time has come. Spread the word!

Send people here: wearetwitter.global

Use this hashtag: #WeAreTwitter (plus #BuyTwitter if you want)

RT this: https://twitter.com/internetowners/status/788824485231144960

Go!

We'll post details of the link, social media sharing, etc.

Results
Agree - 13
Abstain - 13
Disagree - 13
Block - 13
13 people have voted (5%)