Loomio
Tue 12 Mar 2013 2:12AM

What can the Council do to support city vibrancy and minimise alcohol-related harm?

BK Ben Knight Public Seen by 61

What specific steps could the Wellington City Council take to grow a vibrant and safe city where the harm associated with alcohol is minimised?

Some things to consider might be:

  • By-laws
  • Urban design
  • Licensing
  • Responsible hosting
  • Event design
JB

Jared Bothwell
Disagree
Mon 18 Mar 2013 5:57PM

While I agree with the tenor of the proposal, I think this sort of campaign (regardless of a positive/negative focus) should have a national focus, possibly led (and resourced) by a central govt agency.

SL

Sarah Lee
Agree
Mon 18 Mar 2013 9:35PM

I think if linked to other related campaigns, its a great idea worth exploring. Working in a bar for a few years I learned that no one is attractive when drunk, so why not show the reality of that.

MI

mix irving
Disagree
Mon 18 Mar 2013 11:35PM

There is a correlation between responsible drinking culture and that culture's critical attitude towards intoxication, but I suspect this might be more a symptom of healthy culture than a solution.

NL

Nikki line
Disagree
Wed 20 Mar 2013 7:06PM

not "cool" is not the right message. a campaign would be good but it would have to be national not regional and it would have to target everyone not just the youth as the wording of this campaign would suggest

SJ

Sophie Jerram
Disagree
Wed 20 Mar 2013 10:55PM

let;s brainstorm some more to see what we can come up with.

RDH

Ruben de Haas Mon 18 Mar 2013 8:20AM

I feel that promoting something that is not cool, puts the focus towards the negative. the "bloody legend" campaign works really well because it is focused on the positive. Aaron, are you able to change the proposal to:

That the WCC run a campaign that fosters the image that not drinking/only casually drinking is 'cool'

SL

Shaun Lines Mon 18 Mar 2013 7:22PM

I think that their have been a number of advertising campaigns around the negative consequences of alcohol and I doubt that they make any discernible difference. Unless individuals have the courage to tell their loved ones that it is not good enough, and the extreme cost of unsatisfactory behavior hits home with over the top consequences, nothing changes. The key is that we need to stop turning a blind eye and be courageous, and maybe that is the behaviour we need to reward.

SL

Sarah Lee Mon 18 Mar 2013 9:32PM

I like the idea of a local campaign. Social marketing can be very effective in changing social behaviours, and there are some brilliant campaigns running now around alcohol through ALAC (or HPA now) and other orgs. something that links to these campaigns but has a true Wellington flavour would be worth exploring. This could be linked to cool initiatives like the Hello Sunday Morning http://hellosundaymorning.org/ I saw the young man who founded this idea present in Melbourne last year ... very inspiring and awesome to see how one idea can become viral with our modern technology.

AK

Alanna Krause (Loomio) Mon 18 Mar 2013 9:51PM

Thanks for that link @sarahlee ... looking at various examples of other campaigns in New Zealand and beyond that have worked well - or not so well - is a great place to start. People have also mentioned the Bloody Legend video. Does anyone else have any examples?

I think the idea @aaronthornton has proposed could be a great one, but we can dig down into more specifics about what makes a good campaign, because creating an effective one can be quite challenging.

MI

mix irving Mon 18 Mar 2013 11:32PM

Perhaps it could be useful to rephrase the discussion question as *"how do we optimise health?" as opposed to minimising harm?

@sarahlee , I think I know someone who has a contact in Hello Sunday Morning ... could follow that up.

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