Loomio
Tue 30 Apr 2019

EarthArXiv social media

D
David Public Seen by 203

Hey all!

We have been gaining loads of supporters/followers on Twitter since EarthArXiv launched not so long ago. This is great as it engages with the people, and gives exposition to their uploads.

In my opinion, one of the key elements to continue to grow and get people excited is a real, human interaction on the account, as well as promotion via “themes”, and the announcement of each accepted upload. For example, in the weeks coming, we’ll do a :series: on “successful preprint stories”, where we will be posting several examples I’ve been gathering on how various users have benefited from using preprints.

We have recently passed the milestone of 750 preprints. And once we reach 1000 uploaded preprints, I would like to hand over the Twitter responsibilities to any volunteer :)
You will see it is a fun activity which I am sure you will enjoy as much as I did.

Next, I am looking forward to continuing to support our EA community on many other topics, as an advisor or in other ways!

Please let me know if you are interested in taking over, so I can show you into it!

David

CJ

Christopher Jackson Fri 3 May 2019

Hi David! Thanks for your message, and for your huge efforts with the social media effort over the last few years; you've definitely helped us grow. Personally, I think it would be good to try and get a few people to handle this side of things, to reduce the burden on a single person. So, what's the best way to proceed? Should we send out an email to the ambassador's list? Chris

DI

Daniel Ibarra Fri 3 May 2019

Agreed. I think having multiple people would be helpful. Similarly later this year we are rotating ~1/2 the council right? Maybe we should combine the call for advisor council nominations with finding people to handle twitter/social media?

BC

Bruce Caron Fri 3 May 2019

So ESIP has the mailing list masters with the data on who is OK being an ambassador, and who is OK being randomly picked to be on the advisory council. We are looking, I would imagine, to ask if some (say, 7-8) of the current council members would serve another year to stagger the terms and add continuity. If a council member wants to provide text to send to the ambassador list to recruit one or more social media volunteers, I can get this email out. So, @danielibarra we were not planning on "nominations", as we have a list of people who have self nominated, and we have used (and will again, unless the council decides differently) sortition instead of election to pick new council members.

DI

Daniel Ibarra Fri 3 May 2019

Makes sense w.r.t. to the council, sorry I had forgotten about the picking algorithm you had all used. Do we need to refresh/add to the list of ppl who have self-nominated? talking to some folks at EGU I think it would be good to do this because currently we have a good spread in career stage representation among the council members but geographic, gender and sub-field diversity could be improved. @geoda - from your text above we could easily create some text to send to the ambassador list for the social media volunteer(s), I'm happy to help out with that.

BC

Bruce Caron Fri 3 May 2019

Chris put the google form sign-up link on the EarthArXiv twitter. Here it is too . Please send this link out to the EGU and elsewhere... I'll lard the new volunteer info into the database for the various email lists and council sortition...

VV

Victor Venema Mon 6 May 2019

David, can you describe for any potential volunteers what you do exactly? How much work is it, which sources do you check as inspiration for the tweets, etc.

D

David Tue 7 May 2019

Commonly, I invest between 40 and 60 minutes per day on Twitter, 4 or 5 days a week. When I’m stretched out thin with my projects or deadlines, as now, I might do more time but in a day or two.

Each time, I would check most or all of the following:

  • Notifications:
    Go trough Twitter notifications (lately around 20-30 each log in), retweet the interesting ones
    Respond to questions from users (when I don’t know the answer, reach out via Loomio or to Chris, who’s always ready to be of great help!)
    Comment positively when someone refers to Earth ArXiv or tweets about making use of Earth ArXiv, even if only a line :)
    Search for #preprint and #postprint hashtags almost daily and others (#oa, #openaccess, #openscience) on occasion, and retweet if there's anything relevant/interesting

  • Tweets:
    Check new preprints/postprints and announce them, often as soon as they are available. Almost always, this will not be a “template” tweet but a “personalized” one, where I thank authors for the upload and try to tag “@” tweeter users or agencies if I refer to them in the tweet.
    Check other postprint servers (such as OSF,  arXiv, BIOarxiv etc) activity and retweet interesting news 
    Remind now and then of already tweets done (for example. reminder of our moderation policy, of new features launched, of how to cite preprints, what preprints are and what are the benefits etc)
    On occasion: check postprints news in the media and post relevant articles etc
    On occasion: check on Earth ArXiv milestones (x postprints available, x followers, x tweets) and promote them
    On occasion: gather data on stories and users that are satisfied or happy with Earth ArXiv and how that has impact their research.

Last but not least: Use of fun memes and Gifs is encouraged :)

All this without taking into account what Chris does in periods where my activity is low or where he sees fit

I think with this alone, I qualify for a good spot on Heaven - pity I don’t believe, though! :laughing:

CJ

Christopher Jackson Tue 7 May 2019

Indeed @geoda, you'll be skipped to the front of the queue!
First, RE: the social media 'director' position, we could handle this more informally, by asking on social media, etc, if there is anybody interested in being involved, perhaps directing them to a Google Doc containing the information David has provided. If we have multiple applicants, then fair enough; the more the merrier.
Second, RE: the Advisory Council, we are due to rotate in October-November. I agree that keeping half the committee on for another year makes sense. However, I am with @danielibarra here @bcaron: i.e. I think it might be worth refreshing the list of self-nominees, given people who self-nominated before may have moved on to other things, etc. Plus, in the last 1.5 years, we've become know to many, many new people, some of which are very passionate about what we're trying to do. It would be good to engage them, I think. Thoughts?

VV

Victor Venema Tue 7 May 2019

Always those queue jumpers!! :slight_smile:
David, you really put in a lot of work. No wonder the account has become so big. You deserve an angel choir.
Some overlap of the Advisory Council members sounds like a good idea to transfer knowledge.
I guess we have the email addresses of the previous applicants for the advisory council. Then we could ask them to apply again and put them in the pot together with any newly interested people.

PA

Pablo Ampuero Wed 8 May 2019

Fantastic and enormous work, David! These are efforts very well invested: I learned from this slide deck https://repository.jisc.ac.uk/7381/1/Practices,_drivers_and_impediments_in_the_use_of_preprints_(Phase_1_report).pdf that "the key communication channel in the preprints arena is Twitter", for "preprint discovery, sharing" and feedback, and "its integration in preprints workflows and discovery should be considered carefully".

My two cents on things that may facilitate the work of the next EarthArXiv Twitteditor:
1. Send automatically to authors of each new preprint tips on how to disseminate their work via Twitter (+ examples) and how we can help (tweeting their graphical abstracts, RTing them, etc). This can shift part of the burden to author tweeps.
2. Encourage EarthArXiv community members to curate a topic or field, tweeting via @EarthArXiv about the recent preprints in their domain of expertise (or whatever scope they feel comfortable with). This may help scale up our twitter activity, which in turn may attract new EarthArXiv users.

EG

Evan Goldstein Wed 8 May 2019

I agree with @pabloampuero — we could have an email or '1-pager' to help motivate authors (i know PeerJ has a checklist they send to authors suggesting they tweet, etc.)... At the very lease we can put this on the website, with some nice examples of tweets from @geoda ... I started a document here. If anyone has specific tweets they like we can embed on the website..

D

David Sat 25 May 2019

Busy times, so sorry for the late response, and thanks everyone for the support!
I think we're commenting on two different topics, council rotation and twitter handling, and opening 2 different paths for the latter, management by new volunteers and self-management by us as a community.

First, I'll be happy to prepare a text with @danielibarra to send to the ambassador list for the social media volunteer(s) - basically, cleaning and perhaps making my texts above less overwhelming will suffice.

Second, I think the ideas by @pabloampuero and @ebgoldstein for helping authors in their twitter announcements, hence "out-sourcing" our own efforts are great. :nerd:

Thirdly, although I think that these actions will help exchanges and raise the profile of twitter discussion on preprints, my take is that we should still have some "appointment" of ideally more than one "social manager" to sustain the social activity. Otherwise we risk low activity despite good guidance.

And finally, I think it makes sense to keep have the council and rotate the other half, although I'm not part of the council, so who am I to say? :thinking: