A new name and some new imagery in 2020?
I've heard comments that the term "nest" makes our event feel like a group of people who know each other and travel back "home". Making it feel/appear harder to join in and penetrate into the group. We also come across as huge bunch of hippies focused on mushrooms if you look at Facebook. :-)
The other burns have more neutral names (borderland, Nowhere, Mid burn,...) In fact these sound more "start again" which I think is the point of a burn, to find the better version of yourself that remembers what it's like or finds the value in, participation and contribution to something other than self. I believe the right name helps people focus on this.
I've even heard rumour there's another set of burners who have another UK festival as ours is a bit hippy, shouldn't we be making efforts to become more inclusive and welcoming to a broader set of the burn community and beyond? Some basic changes might help here, its all about branding and positioning in the "market"
Siren Tue 30 Apr 2019 2:39PM
I'm with @charlottedavis on this one... We've already been talking about a digital overhaul for next year and i think making sure our creative direction is part of that is essential. If there are any graphic designers in our midst would would like to support the creation of an image library, go for it.
I think the dragon in the Nest is lovely, but i do think it could do with a new lick of paint and perhaps some different colouration..? Any offers to help with that, gladly received as i'm not a graphic artist.
We will need to get cracking with all of this fairly sharply after this year's Nest to make sure it's all ship shape before we start the event planning for 2020.
As for the name, Nest is the registered name with BMOrg, so changing it is probably a no go on that front. From my perspective as Comms & Marketing Lead: as we're hopefully going to be upping capacity on membership numbers next year and it will be a BIG increase if we do, and therefore a lot more work to market, the last thing we should do is totally change our brand identity. So, yes, a refresh of all artwork and digital comms is definitely something i would like to see, particularly aligning to the theme as Charlotte has done this year... Total change is not something I would recommend in my capacity as lead in light of the challenging opportunities that we will have going on next year.
AussieFred Tue 30 Apr 2019 6:29PM
sounds all on point to me.
AussieFred Tue 30 Apr 2019 6:31PM
Does this mean we already have the theme for next year so we can have the graphics in time?
Amandasm Wed 1 May 2019 10:09AM
we don't, but perhaps this year we could sort that out early?
Siren Wed 1 May 2019 12:10PM
I really want us to have creative team between arts, marketing and comms next year, @amandasm if poss? can we put heads together to see how this might work in practice? So we'd have creative direction across everything... <3
Siren Wed 1 May 2019 12:14PM
PS, @amandasm yes please to early release of theme - i'll need this for marketing. Have already flagged to core team: we need to make decision on membership uplift asap after this years Nest so that i can get marketing started. @mandsconnolly if you're still gonna Cat Wrangle for next year, i def need a marketing team. :)
Paul Phare Wed 1 May 2019 12:26PM
Feel free to add these ideas to the Nest Retrospective Project on Asana
Siren Wed 1 May 2019 3:40PM
Good shout @pauliophario, will do! :)
Corinne Hitching Thu 2 May 2019 4:51AM
I’m a graphic designer. I’d love to help steer the creative direction that fairly represents our community and it’s principals. I think if we just talk about who we are and the things we believe in we will attack like minded people by proxy rather than directly marketing for a bigger network. If the burn principals fit into something that more people are open to then wonderful 🌈
AussieFred · Tue 30 Apr 2019 6:41PM
I'll check FB, thanks