A new name and some new imagery in 2020?
I've heard comments that the term "nest" makes our event feel like a group of people who know each other and travel back "home". Making it feel/appear harder to join in and penetrate into the group. We also come across as huge bunch of hippies focused on mushrooms if you look at Facebook. :-)
The other burns have more neutral names (borderland, Nowhere, Mid burn,...) In fact these sound more "start again" which I think is the point of a burn, to find the better version of yourself that remembers what it's like or finds the value in, participation and contribution to something other than self. I believe the right name helps people focus on this.
I've even heard rumour there's another set of burners who have another UK festival as ours is a bit hippy, shouldn't we be making efforts to become more inclusive and welcoming to a broader set of the burn community and beyond? Some basic changes might help here, its all about branding and positioning in the "market"