Strategies for online engagement - share your insights
Many people in this community lead and participate in all kinds of online communities and projects. The success of these initiatives often rests on engaging people in an action or series of actions.
What are some engagement strategies that have helped these initiatives succeed?
In Loomio’s case we’ve often found it useful to consider the following:
What value will a participant get from participating? Will participating solve a problem for the participant?
-For Loomio groups we make some general background assumptions:
People in the group share a collective identity and wish to take collective action. We also assume that it is usually inconvenient or unrealistic for the entire group to meet in person. Participating in a Loomio group solves the in-person meeting problem and provides the value of robust collective decisions.
Simplicity of the ‘ask’. How accessible is it?
-At Loomio, we believe that inviting diverse perspectives leads to better decisions. At the same time we realize that it's only natural for particpants' available time and commitment to vary. At any point there will always be a small number of people with lots of time and commitment and a larger number with less time and less commitment. If you want to engage the latter you have to make it really, really easy to participate.
How have others succeeded with online communities? What advice, tips, and strategies can we share?