Loomio
December 13th, 2016 21:12

Adoption of a new logo for QGIS 3.0

Tim Sutton
Tim Sutton Public Seen by 371

If you have been following this blog and the QGIS community discussions, you will know that 2017 is going to be a big year in the history of QGIS since we are planning the release of QGIS 3.0. One of the requests we had during our Girona Hackfest held earlier this year was to come up with a fresher logo for QGIS. Some of you may remember that we had an abortive attempt at coming up with a new logo a couple of years ago. We found that process quite difficult to manage since we tried to do it in a completely open way and there were so many differing opinions, varying tastes and so on that the whole process reached an impasse and we decided to shelve the idea for time being. With that history in mind we decided to approach the logo updating process for QGIS 3.0 differently this time around and use a professional designer to come up with a design and then provide the QGIS Voting Members with a simple, binary YES/NO choice as to whether they accept the new logo or not.

Our current logo is a revised, polished version of the original QGIS logo:

original logo, current logo

The first (left) and second (right) generations of the QGIS logo.

While we’ve all grown to love the yellow ‘Q’ with the green arrow (no comic pun intended), the design choices, such as glow effect and drop shadows look dated. Probably the biggest problem with the current logo is that there is also no consistent logo variant that spells out ‘QGIS’ without duplicating the Q. For the logo refresh we came up with a list of requirements for the new design:

  • It should look more modern than the current logo
  • Avoid any clichés with compass, north arrow and avoid image elements
  • The logo has to work as a :
    • Large and small application icon (on computer desktop, menus, …)
    • On big posters & banners
    • On stickers to place on laptops etc
    • On t-shirts and other promotional materials
    • On letterheads etc.
    • Should work well in monochrome (or have a monochrome variant)
    • Square and rectangular variants should be possible
    • If possible, keep element(s) from the current design. It is important for the new logo to try to retain some of these elements (Q, arrow, colors, …) so people can still recognize the QGIS brand.
    • There should be a variant that includes the whole word ‘QGIS’ or ‘QGIS.ORG’. * Currently when we place the logo next to the word QGIS we get a redundant QQGIS or we need to carefully match fonts to make it work
    • As an application icon, it must work on light or dark backgrounds without modification
    • As a general logo, it should have accepted variants that work on light or dark backgrounds
    • Font has to be open source
    • We should also consider how the logo and accent colours can be used in different contexts, e.g. stationery, stickers, …
    • We went through many iterations, reducing the number of options on each iterations as we applied the above criteria to the candidates. We would like to now present our final candidate (monochrome icon, colour icon, full logo):

colour logo

monocrhome logo

full logo

While retaining the traditional yellow and green, the addition of a new third colour is a nice play on version 3.0. In addition, the old arrow is now a more natural part of the Q and there is a version designed to spell out QGIS.

We are asking the QGIS Voting Members to vote in order to affirm or reject this new logo. If it is approved we will start the process of rebranding QGIS for version 3.0. If not we will go back to the drawing board and repeat the process until we come up with a logo the QGIS Voting Members are happy with …

Tim Sutton

Tim Sutton started a proposal December 13th, 2016 21:15

Do you accept the proposed logo to become the new official QGIS logo? Closed 9:01pm - Tuesday 20 Dec 2016

logo

Results
Agree - 24
Abstain - 24
Disagree - 24
Block - 24
24 people have voted (75%)
Even Rouault

Even Rouault
Agree
December 13th, 2016 21:38

Larry Shaffer

Larry Shaffer
Agree
December 13th, 2016 21:42

Not sure if I should switch to abstain, given I helped on the logo group.

Nyall Dawson

Nyall Dawson
Agree
December 13th, 2016 21:44

Nyall Dawson

Nyall Dawson December 13th, 2016 21:45

Fantastic work team!

Nathan Woodrow

Nathan Woodrow
Agree
December 13th, 2016 22:37

Nice work. I like it a lot.

A

Anibal
Agree
December 13th, 2016 22:54

Kosuke Asahi

Kosuke Asahi
Agree
December 14th, 2016 02:25

Matthias Kuhn

Matthias Kuhn
Agree
December 14th, 2016 07:10

Wow, this looks great!

yjacolin

yjacolin
Agree
December 14th, 2016 09:30

really nice!

Denis Rouzaud

Denis Rouzaud
Agree
December 14th, 2016 09:39

Michael Smith

Michael Smith
Agree
December 14th, 2016 11:24

DU

[deactivated account]
Agree
December 14th, 2016 12:54

VP

Vincent Picavet
Agree
December 14th, 2016 17:27

I think gradients could be a bit better ( or flat version to go along "material" style trend ?), but it is already much much better, so go for it !

Nyall Dawson

Nyall Dawson December 14th, 2016 20:02

I'm in favour and think this looks great.

There was a good suggestion here though https://twitter.com/GuillaumeLarocq/status/808786759735721984?s=09 which I think is worth exploring as a tweak for the final version.

"I do find that the orange part is uncomfortably too close to the center to be a proper Q. Also should be a circle."

Milena Nowotarska

Milena Nowotarska December 14th, 2016 20:08

This is a very nice logo.
One of our users pointed out at QGIS Polska FB that it is "very similar" to the QuickTime logo: https://support.apple.com/content/dam/edam/applecare/images/en_US/osx/mini-hero-quicktime_2x.png
I want us to be sure that this similarity is far enough to not get us in troubles. We still remember why we changed the naming pattern from moons to hackfests locations.

The internet shows that QuickTime is using also a different logo, so maybe this one is just an old abandoned one and there is no issue.
Since this is a professional proposition, I would expect is has been checked for any potential legal conflict, please confirm.

Tim Sutton

Tim Sutton December 14th, 2016 21:14

Hi. Yes I agree that the arrow could be shorter. Lets keep to task on voting for the concept and then after the voting is done, perhaps @anitagraser can make some tweaks based on the feedback we get.

Werner Macho

Werner Macho
Agree
December 14th, 2016 21:47

nice looking and modern - the right start for 3.0

Martin Dobias

Martin Dobias
Agree
December 15th, 2016 03:49

AB

Alexander Bruy
Agree
December 15th, 2016 08:12

I like, great work

Anita Graser

Anita Graser December 15th, 2016 21:11

Thank you for the pointer Milena! I think our logo is sufficiently different already but it's good to know this so we can be prepared and - in the final fine-tuning - ensure that our logo stays unique enough rather than getting too close to QuicktimeX.

Milena Nowotarska

Milena Nowotarska
Agree
December 15th, 2016 22:03

Brent Wood

Brent Wood
Agree
December 16th, 2016 02:31

Ross McDonald

Ross McDonald
Agree
December 16th, 2016 10:34

Q

QGISBrasil
Agree
December 16th, 2016 13:50

:smiley: :thumbsup:

Anita Graser

Anita Graser December 17th, 2016 11:18

Thank you for documenting Guillaume's input, Nathan! We tried a perfect circle during the design phase, but it doesn't work well with the full QGIS logo. The center of the square base form of the orange part starts exactly in the center of the circle/ellipse now. An alternative that we can try is to put the pointy end at the center - thus making it a little shorter.

QP(

QGIS PORTUGAL (QGIS PT)
Agree
December 17th, 2016 22:21

Lene Fischer

Lene Fischer
Agree
December 19th, 2016 20:22

The Logo is nice - But I don´t like to change - users get confused and a lot of explonations to be done... I do know the code :heart: work to change to 3.0 is 1000 times larger!

Matteo Ghetta

Matteo Ghetta
Agree
December 19th, 2016 22:11

RM

Roger Maurer
Agree
December 20th, 2016 07:29

Thomas Schüttenberg (QGIS-DE)

Thomas Schüttenberg (QGIS-DE)
Agree
December 20th, 2016 18:20