November 30th, 2016 04:09

Rebranding this campaign

Stephanie Jo Kent
Stephanie Jo Kent Public Seen by 462

Y'all, I've been thinking about this. "Buy Twitter" does not speak to the average Joe--who thinks they can do that? They'll assume it's a message for somebody else, you know, the 1%. It also doesn't signal what you're trying to achieve. Call yourselves TwitterCo-op or Co-opTwitter and you might get more people interested!


Tom McDonough November 30th, 2016 15:29

Stephanie: Where were you during the hours of our anguish?

John Gieryn

John Gieryn November 30th, 2016 16:12

Some of us are moving in this direction, but less in regards to Twitter; you might peek at this thread on building an Online Platform Acquisition Co-op @stephaniejokent

Aaron McHale

Aaron McHale December 10th, 2016 13:33

The name "We Are Twitter" is in use, not sure how "Buy Twitter" and "We Are Twitter" are all connected, quite new here but they seem to be so would one brand under We Are Twitter be better, to me it sounds more appealing and gives a better sense of community and hope.

John Gieryn

John Gieryn December 12th, 2016 15:27

I think the branding is probably in flux; see Danny's article which highlights the recent livestream panel that had several experts talking about implausibility of #buytwitter (while at the same time suggesting is is viable, but maybe more long-term and with other platforms as better targets). The effort is alive and well, of course, just in flux in terms of branding IMO (though others may disagree!). As I mentioned above, there's some consensus coalescing around the formation of a Platform Acquisition Co-op, possibly even under the Internet Of Ownership banner, as @ntnsndr suggested in another thread.

Danny Spitzberg

Danny Spitzberg December 14th, 2016 05:38

Hey, @stephaniejokent! This is really on-point. Given the opportunity to start organizing shareholders in a serious way, and connecting with the "Internet of Ownership" initiative, I've been thinking about a new option: #WeOwnTwitter

More context here: https://www.loomio.org/d/TaMWN2LX