Where will real estate ecosystem look like in 2020, #ISCF edition
One of Inman's most popular ambassador's just posted a comment on their Facebook group with a playful reference to "grab your Kool-Aid cup" (actually a plastic beer cup) before hearing the controversial sessions this morning. Here's the schedule for the LIVESTREAM and my response:
What if you don't "Drink the kool-aid?" Realize it's too early in SF to ask metaphysical questions, but when the head of Keller Williams tells his followers, "We're no longer a brokerage company, we're a data company" I'm not the only to asking, "what's going on?" Reluctant to post this urban dictionary definition of Drinking the Kool-ad because of the METAPHORICAL reference to mass suicide:
But it parallels this commentary by industry contrarian Rob Hahn published by Inman News in Feb 2018:
"Either KW has decided that a fast glorious suicide is preferable to slow decline and irrelevance, KW has decided that staking its reputation on a giant lie is good for its brand, or there’s something else going on that I just can’t figure out."
Maybe Keller's perspective will make sense after some coffee and his comments this morning. But note, "Drinking the Kool-Aid" is a problem that applies more broadly to siloed / group thinking in real estate. Some innovators are NOT attending ICSF in person because we've stopped "drinking the kool-aid" by this definition: We no longer "...completely buy into an idea or system, whether good or bad."
Your answers to the question, "Where will the industry be in the year 2020?" - the first question Brad will ask panelist this morning, may reflect what you're drinking, too. Regardless, eager to hear all perspectives. Want to record yours? Let's schedule an interview on #RE2020's Podcast: