Loomio
July 18th, 2018 14:34

Where will real estate ecosystem look like in 2020, #ISCF edition

Bill Wendel
Bill Wendel Public Seen by 237

One of Inman's most popular ambassador's just posted a comment on their Facebook group with a playful reference to "grab your Kool-Aid cup" (actually a plastic beer cup) before hearing the controversial sessions this morning. Here's the schedule for the LIVESTREAM and my response:

http://bit.ly/ICSF_Wed071818

What if you don't "Drink the kool-aid?" Realize it's too early in SF to ask metaphysical questions, but when the head of Keller Williams tells his followers, "We're no longer a brokerage company, we're a data company" I'm not the only to asking, "what's going on?" Reluctant to post this urban dictionary definition of Drinking the Kool-ad because of the METAPHORICAL reference to mass suicide:

http://bit.ly/DrinKoolAid

But it parallels this commentary by industry contrarian Rob Hahn published by Inman News in Feb 2018:

"Either KW has decided that a fast glorious suicide is preferable to slow decline and irrelevance, KW has decided that staking its reputation on a giant lie is good for its brand, or there’s something else going on that I just can’t figure out."

http://bit.ly/LingeringQs

Maybe Keller's perspective will make sense after some coffee and his comments this morning. But note, "Drinking the Kool-Aid" is a problem that applies more broadly to siloed / group thinking in real estate. Some innovators are NOT attending ICSF in person because we've stopped "drinking the kool-aid" by this definition: We no longer "...completely buy into an idea or system, whether good or bad."

Your answers to the question, "Where will the industry be in the year 2020?" - the first question Brad will ask panelist this morning, may reflect what you're drinking, too. Regardless, eager to hear all perspectives. Want to record yours? Let's schedule an interview on #RE2020's Podcast:

http://anchor.fm/RE2020

Jim Battan

Jim Battan July 20th, 2018 02:42

Here are my notes from today:

Meet the Innovators: few showed up. No one at Propy or several other tables.

Brad interviews Refkin with Compass. Lots of FUD. Compass doesn’t have to pay back their investors. They’re not running out of money. Their market share is still small. There will be one platform in RE. Who will make it? Want a second source of revenue for the agent. We’re not ready if Amazon enters RE, with 161K broker teams, 800 MLSs, etc. Some communities don’t allow FS signs. His vision is in 10 years, the majority of people buy homes from a Compass agent, plus all other services like mortgage, etc. 6% commissions still because of these ancillary sources. They’ll need billions of dollars more to build their platform. Created a data protection pledge to quell fears. He doesn’t understand what anyone would do with the data. Agents will never go away. Discounters will not take away your clients. Agent experience is better. Bias against agents makes people stupid. People want to know how to get rid of agents and commissions. The model isn’t working. Brokerages are struggling. They’ve received 600K agent applications YTD(!).

Announcements from ICSF sponsors and exhibitors:
• Climb Real Estate partners with Contactually on intelligent CRM for their agents ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2001&&&http://www.contactually.com/press/press-releases/climbsf )
• Inside Real Estate launches Kunversion+ ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2003&&&http://www.prweb.com/releases/2018/07/prweb15628476.htm )
• ProxyPics, Inc—a new mobile app designed to make region-specific photography available to everyone, quickly and affordably ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2010&&&http://proxypics.com/proxypics-press-release/ )
• CREELliT launches Amarki marketing platform for real estate brokers and franchises ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2011&&&http://amarki.com/creelit-launches-amarki-marketing-platform-for-real-estate-brokers-and-franchises/ )
• YouVR releases easy-to-use VR tour making platform ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2012&&&http://drive.google.com/file/d/1M2rR9hZIGvg2ws5xKf4CeiuzP_GMImF7/view?usp=sharing )
• BoomTown expands ecosystem of integration partners ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2013&&&http://boomtownroi.com/press/boomtown-expands-ecosystem-integration-partners/ )
• restb.ai shows how real estate portals can help their users find their dream homes by using computer vision ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2014&&&http://docs.google.com/document/d/1TEyCnguJnh6Y_GlI63I2HDYJ4W2W5Uc4AAA77O7jBWE/edit?ts=5b487fcc )
• Cloud-based solution reeazily revolutionizes real estate back office ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2015&&&http://static1.squarespace.com/static/5a7a0d2f64b05f0f0425e74d/t/5b49fd4b8a922da49b7673f3/1531575628191/Reeazily+PR+Kit_Press+Release.pdf )
• Chime launches new features at Inman Connect to keep real estate agents on the cutting edge ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2017&&&http://www.prnewswire.com/news-releases/chime-launches-new-features-at-inman-connect-real-estate-conference-to-keep-real-estate-agents-on-the-cutting-edge-300681528.html?tc=eml_cleartime )
• BoxBrownie.com, a bold new look and brand ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2018&&&http://www.boxbrownie.com/b/boxbrowniecom-a-bold-new-look-and-brand )
• Market Leader releases complete real estate marketing automation feature for listing agents ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2019&&&http://www.prweb.com/releases/2018/07/prweb15603567.htm )
• Showcase IDX and Real Synch announce real-time cross system lead synchronization capabilities ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2020&&&http://www.realsynch.com/showcaseidx-realsynch/ )
• Boost by HomeSpotter launches new tools to simplify critical broker tasks ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2021&&&http://blog.homespotter.com/2018/07/13/boost-by-homespocal-broker-tasks/ )
• Pearl Certification attends Inman Connect in San Francisco and claims a 5% potential increase in high-performing home sale prices ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2022&&&http://pearlcertification.com/pearl-attends-inman-connect/ )
• Adwerx adds Instagram to popular automated listing advertising program ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2023&&&http://www.adwerx.com/blog/adwerx-adds-instagram-popular-automated-listing-advertising-program/ )
• Remzy predicts potential home sellers and connects real estate agents with off-market inventory ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2024&&&http://www.prunderground.com/remzy-predicts-potential-home-sellers-and-connects-real-estate-agents-with-off-market-inventory/00130395/ )
• Firepoint releases a new product built for single agents and small teams ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2025&&&http://drive.google.com/file/d/1uCYqAEzcJQA28ByR0w6Rd67mekLJrrY-/view )
• CoreLogic offers Trestle Defender to protect real estate listings from third-party misuse ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2026&&&http://www.corelogic.com/news/corelogic-offers-trestle-defender-to-protect-real-estate-listings-from-third-party-misuse.aspx )
• Inman announces offrs.com among 2018 Inman Innovator Award finalists ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2027&&&http://www.prweb.com/releases/2018/05/prweb15492990.htm )
• VoicePad and Real Synch announce strategic partnership to enable increased lead conversions with real-time integration ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2028&&&http://www.realsynch.com/voicepad-realsynch/ )
• “Hey Zipper” - Real estate’s first AI-powered mobile smart assistant debuts at ICSF18 ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2029&&&http://www.zipperagent.com/press-news/ )
• BridgeMLS to bring Bridge Interactive listing input to its members ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2030&&&http://zillowgroup.mediaroom.com/2018-07-16-bridgeMLS-to-Bring-Bridge-Interactive-Listing-Input-to-its-Subscribers )
• dotloop enhances its messaging functionality for real estate professionals and their clients ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2031&&&http://zillowgroup.mediaroom.com/2018-07-11-Dotloop-Enhances-its-Messaging-Functionality-for-Real-Estate-Professionals-and-their-Clients )
• National franchise partners with leading collaborative home search platform to change how homebuyers find homes ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2032&&&http://www.realsavvy.com/blog/alternatives-to-real-estate-webmasters )
• Bridge Interactive announces updates to modern real estate API ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2033&&&http://zillowgroup.mediaroom.com/2018-07-12-Bridge-Interactive-announces-updates-to-modern-real-estate-API )
• Finance of America Commercial featuring solutions to help borrowers overcome financing hurdles and build long-term real estate investment wealth at Inman Connect ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2034&&&http://www.foacommercial.com/july-2018-inman-connect-san-francisco/ )
• iovox to showcase new Realtor solution for phone call management ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2035&&&http://www.prnewswire.com/news-releases/inman-connect-san-francisco-brings-together-the-brightest-minds-in-real-estate-300679063.html )
• magicplan presents the most cost-effective way to create attractive listings with interactive floor plans, 3D views, 360 images and virtual tours at ICSF18 ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2036&&&http://www.magic-plan.com/wp-content/uploads/PR_magicplan_real_estate_inman_2018.pdf )
• SetSchedule partners with ATTOM Data Solutions to help agents nationwide grow their business ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2037&&&http://www.prnewswire.com/news-releases/setschedule-partners-with-attom-data-solutions-to-help-agents-nationwide-grow-their-business-300641874.html )
• planetRE signs multi-year partnership with Engel & Völkers California franchisor for cloud-based transactions, financials and a new big data franchise management system ( http://click.inman.com/track?type=click&enid=ZWFzPTEmbXNpZD0xJmF1aWQ9OTE5OTg0NyZtYWlsaW5naWQ9NzU3OTQmbWVzc2FnZWlkPTE5MTImZGF0YWJhc2VpZD0xOTEyJnNlcmlhbD0xNjgzMTI4NSZlbWFpbGlkPWppbUBiYXR0YW4uY29tJnVzZXJpZD0xXzIyNzMmdGFyZ2V0aWQ9Jm1uPTIyNzMmZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&2038&&&http://www.marketwatch.com/press-release/planetre-signs-multi-year-partnership-with-engel-vlkers-california-franchisor-for-cloud-based-transactions-financials-and-a-new-big-data-franchise-management-system-2018-07-10 )

Be a Leader or Be A Lemming:
The transactional model is dead. Real estate is all about relationships. Adapt and evolve. Lead and thrive.

A Swedish university education and supervised work practice with a registered estate agent in Sweden is required to become an agent.

Panel with Z, RE/Max, and @properties: the future: DC is focusing on economy, housing market, commissions, tech. Who is today’s consumer? Affordability. Stock market is attracting more money than housing. Lots of VC money. Tech costs more than it delivers. Being a good agent requires both intuition and deep market knowledge. A lot of non-Redfin agents use Redfin’s tech via their app. No one is saying that gross commissions are going up. Be prepared for commissions to compress. Don’t stop that. But it will take a long time.

CEO Connect:
Held at The Strand
About 150 people
* Amy of Z interviews Brad. A dozen people in SFO 13 years ago formed Z. All we hear about now is the customer, disruption, and tech. Everything is changing. Crows vs eagles. Crows flap around and make a lot of noise. Flap around vs targeted strikes. Z’s biggest threat is a startup they haven’t heard about. The real experience is not binary. It’s online/offline, tech/no-tech. He hates getting scooped by Greg. Let’s use our influence to change the world.
* CEO of Red Oak Realty led panel discussion about surviving s big mistake we’ve made. A Houston cop. Delancy St Foundation; long story about being a drug addict. Homicide DA. Surround yourself with people who are different for growth.
* Eric Wu CEO OpenDoor. His typical customer wants convenience and certainty, freedom to move easily. 2K transactions per month in 11 metros. 2/3 of sellers are buying another home. They’ve gone from 10% to 6%. Judgement, advice, and therapy will remain with people. Likes competition. Hard to preserve culture. Believe in on-demand and self-service. Need more trust in the marketplace through their brand. They want to rebuild every step of the transaction from the ground up and be fully integrated. Product/market fit is dynamic.
* Is VC screwing up RE? CEO Rand Realty, Wong @properties, COO eXp, CEO CMLS. VC introduces fear in the market. Only a handful of publicly traded RRE companies. New timers note the talk of protection and not change. VC folks are not of one mind. No scorched earth scenario of just one winner. 11m sides last year. Lots of different approaches. No one wants an illuminated sign. Stop circling the wagons.
* Gen C Connected. Passionate, involved.
* Simon Wendy Bob. What worries me as a RE leader? A first timer said “You are all angry” due to VC money, change. Lots of fraud and scams, increasingly creative and devious. Be curious, courageous, and convicted. Inman Disrupt will be April 8-10 2019 at The Parker.
* We each went on stage and made our predictions for the future. Brad will bury them in Golden Gate Park. Mine: The MLS will be replaced by an extensible customer-centric Open RE Data System.