Loomio
October 19th, 2018 07:07

Public Relations

Jez Nicholson (Director)
Jez Nicholson (Director) Public Seen by 238

This is more of an update than a question..... One thing that surprises/disappoints me is the lack of OSM 'brand recognition' in the Press and by the public.

One way we think we can improve this is by communicating with local newspapers. To that end, @adamhoyle organised us a free 1-hour advice session with a contact who is a PR Consultant. We came out with a list of ideas, none of them too wacky, and will be putting some of them into action. We will start new threads to discuss them in detail.

Meanwhile, if anyone actually does PR for a living and would like to help, even if only to review a press release, then all assistance is welcome.

RobJN (Director)

RobJN (Director) October 19th, 2018 07:28

Thanks but it was Adam Hoyle who organised this! Was his contact.

RobJN (Director)

RobJN (Director) October 20th, 2018 13:50

We could certainly do with some volunteer help here. Social media and the like is a nice fun task but requires momentum. A team of volunteers could be good here to help spread the load.

Other areas that are less time intensive included using meetup.com but this involves a fee (10-15USD per month, Pro plan should be available as 15USD given that we are non-profit) and target facebook advertising (from GBP 5).

Jez Nicholson (Director)

Jez Nicholson (Director) October 22nd, 2018 14:07

My notes from the call:

  1. action plan for the rest of the year
  2. better name for mapping parties 'Map Attack'
  3. press releases should be timely
  4. how to get noticed???
  5. pitch email should introduce the PR
  6. Instagram 30 hashtags at least
  7. Show Instagram feed on the home page
  8. Twitter
  9. Facebook seems less useful...except for local events
  10. e-flyer with logos
  11. broadening the appeal
  12. email-only tech groups, eg STEMettes
  13. listicles (towns with the most Mews...)
  14. Buzzfeed Community listicles
  15. Medium.com
  16. put a human face to each story
  17. how do you find the media? search online or go an get physical editions from the newsstand.
  18. Christmas-related item
  19. Who to talk to on Twitter
  20. "Northampton University is now On The Map" !
  21. "All of the xyzs Mapped!" ...."You've been mapped!" some fun
  22. Accreditation with logo...e.g. University has been mapped
  23. infographics...data + headline details + guidance on how to layout + logos
Gregory Marler (former Director)

Gregory Marler (former Director) November 1st, 2018 14:53

Facebook I think we under focus on. We could do a lot there without paying for ads/boosting (although that can be good). It really needs someone who enjoys/knows Facebook, and that's not me.

Instagram is like the new Twitter and seems to be edging to replace it (at least for promoting stuff and also the "this is happening now" feel). I could be up for setting up an account and doing some focus on that. Happy for people to join me if we can do teams on that.

Jez Nicholson (Director)

Jez Nicholson (Director) November 1st, 2018 16:29

The steer from the PR Consultant, and my experience trying to promote Open Plaques is that it is hard to get traction on Facebook without spending lots of money on advertising. It could have a strong use in targeted advertising for an event.

Instagram is interesting. OSM is visual. Given that we'd need to post at least once-a-day if not 10s-of-times-a-day what exactly would you post? People like maps, as https://www.reddit.com/r/MapPorn/ shows, but those take individual crafting so you have to have many individuals involved. If it was me, I would autopost map renders with interesting features on...from a list of (for example) UK rude place names, wind farms, football stadiums, anything-else-interesting-that-we-could-make-a-list-of

L

lakedistrict November 1st, 2018 19:22

You can also have galleries on Instagram (more than 1 photo in a post) so a photo of a real life feature (like a new bridge) and then OSM rendering of it would work well - here's a new thing and we've already mapped it sort of thing. I'd probably unfollow if someone posted more than once a day. For an organisation like OSMUK a post every few days would be enough.

Twitter and Facebook work best with graphics and photos too. I'm happy to help look after any of the social media accounts if you'd like me too. :)

RobJN (Director)

RobJN (Director) November 3rd, 2018 12:33

@lakedistrict : Thanks for the offer. My concern, which applies whoever is running the social media, is the amount of energy to keep it active. You suggest a post every couple of days. Is this something you can manage on your own, or would you be looking for a group of people to help create content? Thanks.

P.S. Is there a group set-up for Instagram similar to twitter's tweetdeck?
P.P.S. We also can use Zapier to automate steps but from what I see this cannot post to Instagram.

L

lakedistrict November 8th, 2018 18:21

@robjn A small team of people would be better, since it would mean more regular content. I'd be happy to post something and respond to any comments etc every couple of days, but contributions from other people would be welcomed.

Jez Nicholson (Director)

Jez Nicholson (Director) started a proposal November 12th, 2018 11:20

Start an Instagram account Closed 11:01am - Thursday 15 Nov 2018

Outcome
by Jez Nicholson (Director) November 15th, 2018 14:17

We will take tentative steps to posting on Instagram for promotion and wider awareness. Need to make the process sustainable and good quality.

OSM would work on Instagram as it is visual. We will find a way for a more than one person to contribute and in the process find out what works (types of images, frequency of posts). NB this is just one of the things that came from our PR advice.

Results
Agree - 9
Abstain - 0
Disagree - 2
Block - 0
11 people have voted (0%)
Jez Nicholson (Director)

Jez Nicholson (Director)
Agree
November 12th, 2018 11:21

must find a way to keep momentum going (some automation?)

Brian Prangle

Brian Prangle
Agree
November 12th, 2018 16:48

DU

[deactivated account]
Agree
November 12th, 2018 18:30

Gregory Williams

Gregory Williams
Agree
November 12th, 2018 21:03

Jon Harley

Jon Harley
Agree
November 12th, 2018 21:07

Paul Bivand

Paul Bivand
Agree
November 12th, 2018 21:07

OSM did used to pick up flickr tags. So people could tag and comment on things. Rather than necessarily 'best of'

Tony Shield

Tony Shield
Agree
November 13th, 2018 10:02

Gregory Marler (former Director)

Gregory Marler (former Director) November 13th, 2018 12:59

I'd be interested on leading on this. I could build up a collection/cache of images so I've always got something to post when I can't create anything from OSM or UK news. I could then accept submissions/suggestions somehow.

For having Instagram "teams" (i.e. others don't have the account password but can post directly) it seems really hard to find. 3rd party options like Hootsuite exist ($99/month for 3 users!!!). There's such thing as turning your Instagram account into a business account and I can't see if that helps, but it might get linked to a Facebook business page (and I know they can have multiple users able to post).

L

lakedistrict
Agree
November 13th, 2018 18:47

Adam Hoyle (Director)

Adam Hoyle (Director)
Agree
November 13th, 2018 19:27

Paul Oldham

Paul Oldham
Disagree
November 14th, 2018 10:04

T

trigpoint
Disagree
November 14th, 2018 12:42