Taking Mutual Interest Media forward
I hope you are all well. I'm Jonny, one of the regular writers for MIM and I'm creating this thread because I want to discuss the direction we are all going in with MIM. I think the success of the coop so far has been really great and we've gathered more members then we expected at this point, that's fantastic but I think we can do better. I have a couple of things that I think need working on and I want to get an opinion from all of you.
1) The website design
The design of the website was great for getting MIM off the ground but I think we have outgrown it as an organisation. I think we could improve the layout as well as the graphic design (possibly even a new logo?). I have seen members express interest in improving the layout (creating new categories, improving the membership sign up section etc...) but nothing has been done so far. I was thinking that perhaps we could have a vote on whether to set aside more of our current revenue stream for redesigning the website and improving the graphic design, this may allow us to work with a graphic design organisation who could do it for us professionally: the autonomous design organisation would be an excellent option for this. However, I would like your opinions on this topic.
2) Publicity and reach
So far we do have an Instagram account and a Facebook page, as well as regularly posting to reddit. However, our reach is quite minimal. I think that if we are serious about MIM then we should begin to concentrate on how we can expand our reach. Perhaps getting in guest writers with some prestige (maybe Paul Mason, as he did express interest in MIM when it first launched). On top of this it would be fantastic if we could have some members who want to help with social media, I don't think we should limit ourselves to the standard sites like Facebook and Instagram, we should also be engaging with co-operatively owned social media sites.
We could also reach out to trade unions, co-operatives and other organisations that share our values so they can expand our reach and promote MIM
3) Culture section
I have had conversations with Leo on this topic and he is quite keen. I think we could work on producing more cultural content (which should of course match our aims as an organisation), for example we have an article coming out soon on Resonate.coop. Perhaps book and documentary reviews could be possible, I know somebody has mentioned a potential deal with means.tv and resonate for our members
4) Member engagement and benefits
Considering that we are a mixed-cooperative we have quite low member engagement beyond voting on your favourite articles of the month. What ideas do people have on how we can really bring member engagement to the fore of MIM? This may also crossover with point 1) in that we could build member engagement into the website layout/design. At the moment it seems that being a member means more supporting the co-operative rather than truly engaging with or benefiting from it.
Thank you for reading. I don't mean this thread to be negative in anyway, instead I am inspired by the brilliant response we have had to MIM so far and I want us an organisation to expand our horizons and think big. Particularly when it is a time where big ideas are being thrown around constantly and small organisations are disrupting established industries: how can we be at the forefront of this change and influence it?
Jonny Denfhy (MIM writer)
Iwan Doherty started a check Wed 25 Nov 2020
Who wants to volunteer a small amout of time to help outreach/social media? Closed Thu 10 Dec 2020
See comment by Iwan Doherty
|5 - Yes|
|0 - No|
Wed 25 Nov 2020
I already have access to the Instagram account. The only thing that would be helpful would to be sent the header image for each article so I can use that on our Instagram stories.