Target people to come join this group
Normally, you are targeting people who you would like to come join the group. They can be Twitter employees or tech heavy weights or others.
There is a semicircle that is created and then you make very boxes and on the far left side are people who are on your side, and so on, until you get to people who will never move to your side.
Once that graphic is created, you are trying to move each of the various kinds of people to the left.