Giveth Galaxy vs Giveth
Satya
Public
Seen by 217
Tension
The initial mission of Giveth was to build the future of charitable giving by building and growing the Giveth platform (dapp). Since then Giveth has become a collection of different initiatives, many of those not directly related anymore to the initial mission. We now refer to Giveth as a Galaxy of ideas, concepts and initiatives that mainly seek to help to move the Ethereum space forward. It has become an Ethereum incubator.
This change of scope is confusing for both team members, as for the outside world and for the community. To the outside world Giveth is mainly regarded as a donation platform and it is this aspect that people find fascinating and opens doors.
On the other hand a lot of team members love the idea of being a Galaxy, and we are all proud that great projects have come out of it.
But the two have been conflicting for a while now within the team, and they are very confusing for outsiders.
It also makes it very hard / impossible to well-position the Giveth dapp and push for adoption, as the requirements for branding and communication are very different from Giveth Galaxy.
I believe that positioning both worlds better will help relax these tensions and open the door to a prosperous future... to boldly go where no-one has gone before.
Proposal
Use the Giveth Galaxy name to build a strong umbrella brand for all the different initiatives. This brand will have its own logo, website, positioning. The main domain / entry will be givethgalaxy.com.
Keep using the Giveth.io brand and domain for the donation dapp. This brand will also have its own logo, website, positioning. It will keep a reference to the Giveth Galaxy, for example as ‘a star within the Giveth Galaxy’, but its main domain / entry will be giveth.io
I believe that by doing so we make it very clear for both the outside world and the inner team what is what (e.g. similar to Aragon vs Aragon.one). We can both focus on our strength, building great brands, products and communities, while maintaining a coherent ‘Giveth Galaxy’.
But…I imagine this is a very sensitive issue. Everybody loves Giveth, but the fact is Giveth is changing a lot, Devcon4 made that very clear. It’s time to move forward and not be attached to the past.
The (sad) alternative is that the dapp will pick a new name and continue with that. It’s not a fork, but we’ll be forking off the Giveth brand.
To be clear, we very much do not prefer this option. On the other hand we are also convinced we need to have a clear positioning and branding to drive adoption of the dapp and truly build the future of charitable giving.
So I hope everybody can and will be aligned on this!
Giveth Galaxy for the incubator and gov experiments
Giveth for the dapp
Cheers!
Poll Created Tue 6 Nov 2018 12:19PM
Giveth Galaxy vs Giveth Closed Fri 9 Nov 2018 12:01PM
Trying to finalise the discussion faster.... (https://www.loomio.org/d/5s3q8fgr/giveth-galaxy-vs-giveth)
Results
| Results | Option | % of points | Voters | |||
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The DApp should stay at beta.giveth.io and the Giveth website content can include both the DApp and Galaxy | 69.2% | 9 |
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The dapp should adopt a new name/brand and move to a new domain | 15.4% | 2 |
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Move the current Giveth site to galaxy.giveth.io, the dapp product site will be on giveth.io (with reference to galaxy) | 15.4% | 2 |
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| Undecided | 0% | 31 |
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13 of 44 people have participated (29%)
Kris is Tue 6 Nov 2018 1:25PM
The Giveth DApp and any other DApp-based projects using our open source code will always have a prominent place on our homepage & are welcome to have subdomains. Our current audience (ethereum community) knows Giveth to be more than just the DApp, and we will only be reinforcing this in the future.
Apart from this, not really a 'community' decision to be voted on, but a branding one, so not really up for a vote, but okay :) .
Griff Green Tue 6 Nov 2018 1:39PM
I wish there was an option for leaving it how it is. I don't think the dapp is ready for using the domain name, but eventually I would love for the Giveth DApp (Not the Giveth DApp team) to be on Giveth.io... but we need a lot of bug fixes, ux testing, etc. To happen before it goes to the main site. When the users like using it, we should start talking about moving it to giveth.io
Kris is Tue 6 Nov 2018 1:39PM
The Giveth DApp and any other DApp-based projects (=the one this vote is about!) that are using our open source code will always have a prominent place on our homepage & are welcome to have subdomains. Our current audience (ethereum community) knows Giveth to be more than just the DApp, and we will only be reinforcing this in the future.
Apart from this, not really a 'community' decision to be voted on, but a branding one, so not really up for a vote, but okay :) .
Kris is Tue 6 Nov 2018 1:43PM
The Giveth DApp and any other DApp-based projects (=the one this vote is about!) that are using our open source code will always have a prominent place on our homepage & are welcome to have subdomains. Our current audience (ethereum community) knows Giveth to be more than just the DApp, and we will only be reinforcing this in the future. If at one point the Giveth DApp (so not the charity focused version) becomes more prominent than the galaxy, this could become an option.
Dani Tue 6 Nov 2018 3:41PM
Choosing this one because I like it better than the other option, AND perhaps with some project management / strategic planning another solution can be mutually agreed upon.
Parker Williams Tue 6 Nov 2018 4:56PM
To me it would be a shame to see a separation. I really like the idea of the Giveth Galaxy being a range of ideologically aligned initiatives working towards a similar cause. From my perspective any split would hurt both sides.
To add a new point: For the uninitiated the DApp is an easy to understand gateway to this community and understanding the importance of decentralization and DAOs and soon TBCs. Removing that gateway makes the Giveth Galaxy less accessible and in turn, less impactful.
Grace Tue 6 Nov 2018 5:05PM
Giveth.io should be a landing page where you have 2 options that allow you to enter into two different communities.
Yalda Mousavinia Tue 6 Nov 2018 6:35PM
Giveth is the broader brand, the dapp is a product/ subproject of the ecosystem. From a product marketing perspective it doesn’t make sense for a single product to be called Giveth
Yalda Mousavinia Tue 6 Nov 2018 6:40PM
Giveth is the broader brand, the dapp is a product/ subproject of the ecosystem. From a product marketing perspective it doesn’t make sense for a single product to be called Giveth. But the dapp can be a subdomain of Giveth.io